The Urbach Letter – February 2008
Clever Promotions (Part 2 of 3) Click these to enlarge: "Life's too short for the wrong job." So says the
vending machine wrappers promoting JobsInTown.de, a German job-hunting site.
Absolutely brilliant concept and hilarious execution. A++
Click these to enlarge:
"Life's too short for the wrong job." So says the vending machine wrappers promoting JobsInTown.de, a German job-hunting site. Absolutely brilliant concept and hilarious execution. A++
British taxis have a rear windshield wiper: a feature put to very good use in this promotion for Iams dog food. Whimsical, effective, and memorable. This has to make you smile and feel good about the product.
A yoga instructor placed these imprinted flexi-straws at fruit-juice bars frequented by her target audience. I love the visual onomatopoeia.
This wonderfully creative bag-promo was designed for Stop 'n Grow, a European
nail-biting deterrent. Strategically-placed handles create the dramatic
effect. 10,000 were distributed by German pharmacies. I
understand that the designers are working on a promotion for hemorrhoid
Papa John's Peephole Trick
This one was a prize winner at the Cannes Advertising Festival, although it wasn't widely deployed. Apparently, Papa John's tried it but some people complained that the faux pizza boy scared them and the campaign was cancelled. Shame. There's not nearly enough cleverness in the advertising realm. <rant mode on> If you aren't making a few sensitive people a little upset on a regular basis, you're probably not marketing hard enough! </rant mode off>
Spicy Pizza Ad
Don't know the back-story on this one. Great concept and art direction though.
Father and son business partners Clifford and Brett Wilkins erected this 50 foot high "sign" for their big-rig chrome accessories company. They up-ended an actual 18-wheeler and set its nose in cement. The promo was picked up by several national magazines, and has become a town landmark in Tonkawa (right off Interstate 35 at exit 211).
Translation: "Tastes Great." This is one from a series of seven
European truck ads that appear to use an ingenious "wrap" to create the
optical illusion of a trailer with two sides missing. Is it
quitting time yet?
Hope you enjoyed this issue. I've got a few more crafty promos left to share with you next time.
(c) Copyright 2002-2010 Victor Urbach
This article may be reprinted with permission and attribution