Typewriter From The Urbach Letter – July 2009

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Cool Thing of the Month

Road ID

RoadID
Don't leave home without one, especially if you're cycling, running, swimming, surfing, or mountain climbing, or doing any kind of adventurous outdoor activity. We hope it'll never happen but if you're in an accident or become otherwise unable to speak for yourself, your RoadID will speak for you. It'll provide first responders and medical professionals with critical information that may just save your life.

ERP

A modern version of military-style dog tags or MedicAlert® jewelry, the RoadID serves as both identification and as a carrier of a nearly unlimited amount of medical/contact information. It does this very cleverly through the creation of a secure Emergency Response Profile (ERP) that's available 24/7/365 via web or phone.

Tag

Your personalized information is laser-inscribed on a surgical stainless steel ID tag, and attached to your choice of five different styles of holder : the wrist ID (my personal choice), ankle ID, shoelace ID, shoe pouch, and classic dog tag. Available directly from the father/son business partners who founded the company, most styles cost just $20. Whether or not you have a medical condition or drug allergy, the Road ID is a smart, economical, and stylish accessory for the active non-wallet carrier.

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